The key term in the American Marketing Association’s definition of marketing is:OptionsValueActivitySalesProducts

Sure, let's break down the American Marketing Association’s (AMA) definition of marketing step by step to identify the key term.

1. Understanding the AMA Definition: The American Marketing Association defines marketing as: "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

2. Analyzing the Definition:

   • Activity: Refers to the actions involved in marketing.
   • Set of institutions: Includes organizations and entities involved in marketing.
   • Processes: The methods and steps taken in marketing.
   • Creating, communicating, delivering, and exchanging: These are the core functions of marketing.
   • Offerings: The products or services being marketed.
   • Value: The benefit or worth that the offerings provide.
   • Customers, clients, partners, and society at large: The stakeholders involved.

3. Identifying the Key Term:

   • The definition emphasizes the creation, communication, delivery, and exchange of offerings that have value.
   • The term "value" is central because it highlights the benefit or worth that marketing aims to provide to various stakeholders.

4. Conclusion: The key term in the American Marketing Association’s definition of marketing is Value.

So, the correct answer is Value.