What Porter’s Generic Strategy is Patagonia using in their business model? Justify why.

Patagonia uses the Differentiation strategy, one of Porter's Generic Strategies, in their business model. This strategy involves distinguishing the company's products or services from its competitors, often through quality, design, customer service, or sustainability.

Justification:

1. Quality and Design: Patagonia is known for its high-quality outdoor clothing and gear. The company uses innovative materials and designs to ensure its products are durable and functional. This sets Patagonia apart from many other companies in the outdoor apparel industry.

2. Customer Service: Patagonia is also known for its excellent customer service. The company stands behind its products and offers a lifetime guarantee, which is not common in the industry. This commitment to customer satisfaction further differentiates Patagonia from its competitors.

3. Sustainability: Perhaps most notably, Patagonia is a leader in sustainability. The company is committed to environmental responsibility and uses recycled and organic materials in its products whenever possible. Patagonia also donates a portion of its profits to environmental causes. This strong commitment to sustainability is a key part of Patagonia's brand and sets it apart from other companies in the industry.

In conclusion, Patagonia's use of the Differentiation strategy has been successful in setting the company apart from its competitors and creating a strong brand image.