4)Which of the following is NOT a common usability metric?A. Task completion rateB. Time on taskC. User satisfactionD. Conversion rate
Question
Which of the following is NOT a common usability metric?
A. Task completion rate
B. Time on task
C. User satisfaction
D. Conversion rate
Solution
To determine which option is NOT a common usability metric, let's analyze each option:
-
Task Completion Rate: This metric measures the percentage of tasks that users complete successfully. It is a standard usability metric.
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Time on Task: This measures how long it takes for users to complete a task. It is also a widely used usability metric.
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User Satisfaction: This measures how satisfied users are with their experience. It is considered an important usability metric.
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Conversion Rate: This metric measures the percentage of users who take a desired action (e.g., making a purchase). While it is a relevant metric in areas like marketing and e-commerce, it is less focused on usability specifically.
Final Answer
D. Conversion rate is NOT a common usability metric.
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