Which theory emphasizes the importance of conscious goals in motivating employees?Goal-setting TheoryExpectancy TheoryTwo-Factor TheoryERG Theory

Answer

The theory that emphasizes the importance of conscious goals in motivating employees is Goal-setting Theory. Developed by Edwin Locke in the 1960s, this theory posits that specific and challenging goals, along with appropriate feedback, enhance employee performance. The premise is that when employees understand their goals clearly, they can focus their efforts and align their work towards achieving these objectives. This motivation emerges from the conscious decisions employees make regarding their goals, making it a pivotal theory in understanding motivational strategies within the workplace.

In contrast, Expectancy Theory focuses on the belief that effort will lead to performance, Two-Factor Theory distinguishes between hygiene factors and motivators, and ERG Theory addresses existence, relatedness, and growth needs but does not specifically focus on conscious goals.