If a firm has positive results from market testing, the next step will be the . (Enter one word in each blank.)

If a firm has positive results from market testing, the next step will be the launch.

In the context of business and product development, after ensuring that the product meets customer needs and expectations through thorough market testing, the logical progression is to move forward with the product's market launch. This phase involves strategic planning regarding marketing, distribution, and scaling production based on the feedback garnered from market testing. A successful launch can significantly impact a product's acceptance in the market, and firms usually prepare to address any initial consumer feedback promptly after the launch to refine the product or service further.