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Which of these theorists is NOT considered a semiotics theorist?Question 9Answera.Charles Pierceb.Marshall McLuhanc.Roland Barthesd.Ferdinand de Saussure

Question

Which of these theorists is NOT considered a semiotics theorist?

Question 9

Answer:

  • a. Charles Pierce
  • b. Marshall McLuhan
  • c. Roland Barthes
  • d. Ferdinand de Saussure
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Solution

To determine which theorist is NOT considered a semiotics theorist, let's analyze the contributions of each of the provided individuals in the context of semiotics:

  1. Charles Peirce: He is one of the founding figures of semiotics, known for his work on the nature of signs and the theory of triadic relations (representamen, object, and interpretant).

  2. Marshall McLuhan: Primarily known for his work on media theory and the effects of media on human perception and society, McLuhan is not primarily characterized as a semiotics theorist, though his ideas incorporate elements relating to signs and communication.

  3. Roland Barthes: A critical figure in semiotics, Barthes analyzed the role of signs in cultural texts and is well-known for his writings on the relationship between signs and meaning.

  4. Ferdinand de Saussure: He is credited with laying the foundation for semiotics through his theory of the sign, which includes the concepts of the signifier and the signified.

Conclusion:

Based on this analysis, b. Marshall McLuhan is the theorist who is NOT primarily considered a semiotics theorist. His work, while closely related, is more focused on media and communication than on the theory of signs itself.

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