A successful web-based strategy that helps a business spread the word about its web site and products is called ______________.

A successful web-based strategy that helps a business spread the word about its website and products is called online marketing or digital marketing. This encompasses a variety of techniques aimed at promoting brands and products through the internet. It includes search engine optimization (SEO), social media marketing, email marketing, content marketing, and pay-per-click advertising, among others.

Online marketing enables businesses to reach a larger audience than traditional marketing methods and allows for precise targeting of potential customers based on their online behavior. It also provides measurable results, enabling companies to analyze and adjust their strategies effectively. The rise of digital technologies has made online marketing essential for businesses looking to increase visibility and drive sales in an increasingly digital marketplace.