Which type of pitch deck must contain an expected ROI for the client?Media pitchCreative pitch

Analyzing the Question

To determine which type of pitch deck must contain an expected Return on Investment (ROI) for the client, we need to consider the nature and goals of each type of pitch.

Media Pitch vs. Creative Pitch

1. Media Pitch: This type of pitch is typically focused on how media coverage can benefit a client. It often includes statistics, audience demographics, and expected results from media exposure, including potential ROI. Providing an expected ROI is crucial because clients want to understand the financial implications of investing in media exposure.

2. Creative Pitch: A creative pitch focuses more on the creative aspects of a campaign, such as concepts, ideas, and storytelling. While it can certainly include some elements related to potential returns or engagement, it does not necessarily guarantee a detailed analysis of ROI. The emphasis is more on creativity and vision rather than quantifiable financial returns.

Conclusion

Given the focus on financial justification, particularly in a media context where clients are interested in measurable outcomes, it is clear that:

The Media Pitch must contain an expected ROI for the client.

This helps the client assess the value of the media work in relation to their investment.