One approach to focusing is to service either industrial buyers or consumers, but not both.Question 3Select one:TrueFalse

Analysis of the Statement

1. Understanding the Statement

   • The statement suggests that a business can focus effectively by choosing to target either industrial buyers or consumers, but not both.

2. Evaluating the Truth

   • This statement can be evaluated based on various business strategies. Targeting a specific market segment can allow for tailored marketing strategies, better understanding of customer needs, and more efficient resource allocation.

3. Market Segmentation

   • Companies often segment their markets to serve either business-to-business (B2B) or business-to-consumer (B2C) markets. Each approach has its own strategies, sales processes, and customer interactions.

4. Conclusion

   • While it is generally true that focusing on a specific market segment can enhance a company's performance and effectiveness, many successful businesses serve both markets. Therefore, this statement is not universally applicable.

Final Answer

False: Businesses can successfully serve both industrial buyers and consumers, though focusing on one can sometimes yield strategic advantages.