In Nike's brand mantra "Authentic Athletic Performance," which of the three words is the emotional modifier?1 pointAuthenticAthleticPerformance

To identify the emotional modifier in Nike's brand mantra "Authentic Athletic Performance," we should analyze each of the three words in terms of their emotional resonance.

1. Authentic: This word conveys a sense of genuineness and trust. It suggests that the brand is true to itself and its values, fostering a personal connection with consumers.

2. Athletic: This term relates to physical activity and sports. While it describes the nature of the brand and its products, it doesn’t strongly evoke emotions.

3. Performance: This word implies achieving goals, success, and excellence. It has a motivational aspect but is more focused on outcomes than emotions.

Conclusion

The emotional modifier in the mantra "Authentic Athletic Performance" is Authentic, as it evokes a fundamental emotional connection regarding trust and identity in relation to the Nike brand.