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Which of the following is not a common business KPI?Review LaterReturn on Investment (ROI)Website TrafficEmployee SatisfactionCustomer Acquisition Cost

Question

Which of the following is not a common business KPI?

  1. Return on Investment (ROI)
  2. Website Traffic
  3. Employee Satisfaction
  4. Customer Acquisition Cost
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Solution

To determine which option is not a common business Key Performance Indicator (KPI), let’s briefly review each of the provided options:

  1. Return on Investment (ROI): This is a financial metric widely used to evaluate the profitability of an investment. It is a common KPI as businesses frequently assess their financial returns.

  2. Website Traffic: This KPI measures the number of visitors to a website. It is commonly used in digital marketing to assess the performance of online strategies.

  3. Employee Satisfaction: This measures how happy and engaged employees are within a company. While important for workplace culture, it is not a direct financial or operational KPI, but it can be considered a secondary KPI that influences other business outcomes.

  4. Customer Acquisition Cost (CAC): This measures the cost associated with acquiring a new customer. It is a fundamental KPI for many businesses, particularly in evaluating marketing strategy effectiveness.

Final Answer

Based on the definitions provided, Employee Satisfaction is not typically categorized as a common business KPI compared to the others listed.

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