Building, keeping, and growing profitable relationships by delivering customer value and satisfaction is called as:  A. CRM  B. TQM  C. ISO  D. SAP

Answer

The correct answer is A. CRM.

Explanation

Customer Relationship Management (CRM) refers to strategies, technologies, and practices that organizations use to manage and analyze customer interactions and data throughout the customer lifecycle. The primary goal of CRM is to enhance customer service relationships and assist in customer retention and satisfaction, ultimately leading to increased sales growth. This concept emphasizes building, keeping, and growing profitable relationships by delivering customer value and satisfaction, making it the best fit among the provided options.

The other options stand for:

• B. TQM (Total Quality Management): Focuses on long-term success through customer satisfaction and continuous improvement.
• C. ISO (International Organization for Standardization): Sets international standards but does not specifically focus on relationships.
• D. SAP (Systems, Applications, and Products in Data Processing): A software company that provides enterprise resource planning solutions but is not directly related to customer relationship management.