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What is a Google metric that considers keyword quality, ads, and landing page experience?IndexingImpressionsQuality scoreCrawling

Question

What is a Google metric that considers keyword quality, ads, and landing page experience?

Indexing Impressions Quality score Crawling

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Solution

The Google metric that considers keyword quality, ads, and landing page experience is the Quality Score. This metric is essential for advertisers using Google Ads, as it directly affects the ad ranking and cost-per-click (CPC).

Quality Score takes into account several factors:

  1. Keyword Quality: It assesses how relevant your keywords are to the ads you’re running.
  2. Ads: It evaluates the quality and relevance of your ads themselves, including how well they match the user's search intent.
  3. Landing Page Experience: This measures how relevant and useful your landing page is to the user, focusing on factors such as loading speed, content relevance, and ease of navigation.

A high Quality Score can lead to lower CPC and better ad placement, making it a crucial metric for optimizing advertising strategies on Google.

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