The content of the media plan includes decisions about ______.Multiple select question.media strategiesmedia tacticsmedia objectivesmedia business models

The content of a media plan typically involves several critical components that guide the execution and effectiveness of a marketing campaign. The decisions about the following elements are commonly included:

1. Media Strategies: These outline the overall approach to reaching the target audience, including the types of media channels to be used (such as TV, radio, digital, etc.) and the rationale behind them.

2. Media Tactics: This involves the specific actions and methods used to implement the strategies. Tactics may include the timing of media buys, the format of advertisements, and how the messaging will be tailored for different platforms.

3. Media Objectives: These are the specific goals that the media plan aims to achieve, such as increasing brand awareness, generating leads, or driving sales. Objectives are usually SMART (Specific, Measurable, Achievable, Relevant, Time-bound).

While media business models can inform the overall structure of how media is monetized or operated, they are not typically a primary focus within the media plan itself. The emphasis is more on strategies, tactics, and objectives that directly pertain to the execution of the media outreach.

In summary, the correct answers for what the content of a media plan includes are media strategies, media tactics, and media objectives.