Why is search engine marketing said to be more of a direct medium than advertising?

Question

Why is search engine marketing said to be more of a direct medium than advertising?
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Solution 1

Search engine marketing (SEM) is considered more of a direct medium than traditional advertising for several reasons:

  1. Targeted Audience: SEM allows businesses to target specific keywords that potential customers are actively searching for. This means that the audience is already interested i Knowee AI StudyGPT is a powerful AI-powered study tool designed to help you to solve study prob
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Knowee AI StudyGPT is a powerful AI-powered study tool designed to help you to solve study problem.
Knowee AI StudyGPT is a powerful AI-powered study tool designed to help you to solve study problem.
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