Collecting sales data reports would be an example of what role of marketing research?*2 pointsFuturisticDiagnosticDescriptivePredictiveReactive

Break Down the Problem

1. Identify the purpose of collecting sales data reports.
2. Determine the type of information being gathered through this collection.

Relevant Concepts

1. Futuristic: This relates to forecasting future trends based on current data.
2. Diagnostic: This investigates why certain outcomes occurred in the past.
3. Descriptive: This simply describes past or current market conditions and outcomes.
4. Predictive: This uses historical data to predict future events.
5. Reactive: This refers to responding to market trends and changes as they occur.

Analysis and Detail

1. Collecting sales data reports typically involves gathering existing data about sales performance over a specified period.
2. This practice helps businesses gain insights into what has happened in the market, allowing them to describe trends, customer preferences, and sales patterns.

Verify and Summarize

Given that collecting sales data focuses on describing past performance rather than predicting or responding to future events, the most appropriate role of marketing research in this context would be Descriptive.

Final Answer

Descriptive