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What type of primary data collection method involves a moderator that encourages discussion?Phone surveyExperiment InterviewFocus group

Question

What type of primary data collection method involves a moderator that encourages discussion?

  • Phone survey
  • Experiment
  • Interview
  • Focus group
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Solution

The type of primary data collection method that involves a moderator encouraging discussion is a Focus Group.

Explanation:

A focus group is a qualitative research method where a small, diverse group of participants discusses a specific topic or set of topics, guided by a moderator. The role of the moderator is crucial as they facilitate the conversation, prompting participants to share their thoughts, feelings, and experiences. This collective discussion can provide deeper insights into attitudes, behaviors, and motivations than individual interviews or quantitative methods. Focus groups are commonly used in market research, social science research, and other fields to gauge public opinion or consumer attitudes toward products, concepts, or services.

In contrast, other options like phone surveys and experiments are typically more structured and do not foster the same interactive discussion environment found in focus groups, while interviews usually involve one-on-one conversations rather than group dynamics.

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