Which primary data collection technique is NOT an example of a quantitative research method?A.surveysB.scanner dataC.panel dataD.in-depth interviews

To answer the question about primary data collection techniques and identify which method is NOT a quantitative research method, we need to analyze the options provided.

1. Surveys: Typically structured and involve numerical data that can be quantified. They measure attitudes, opinions, or behaviors using statistical methods, making them a quantitative approach.

2. Scanner Data: This refers to data collected from point-of-sale systems, which provides quantitative information about consumer purchases, thus falling under quantitative research.

3. Panel Data: This consists of data collected from a group of individuals over time, often used in statistics for analysis. It is quantitative in nature as it measures specific variables across different time periods.

4. In-depth Interviews: This method involves direct, qualitative interaction with subjects to gain deeper insights into their thoughts or feelings. It does not primarily focus on numerical data and is considered qualitative research.

Final Answer

The primary data collection technique that is NOT an example of a quantitative research method is D. in-depth interviews.