What is the primary objective for companies during the maturity phase of the PLC?Market penetrationMarket skimmingMarket developmentMarket maintenance
Question
Solution 1
The primary objective for companies during the maturity phase of the Product Life Cycle (PLC) is Market Maintenance.
Here's why:
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Market Penetration: This strategy is typically used during the introduction and growth stages of the PLC, where the aim is to gain as much market share as possible.
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