A Likert Scale is used when conducting a demographic audience analysis. Group of answer choicesTrueFalse

Understanding the Statement

1. Concept of Likert Scale: A Likert Scale is a psychometric scale commonly used in surveys to understand attitudes or opinions. It typically consists of a series of statements with response options ranging from strongly agree to strongly disagree.

2. Demographic Audience Analysis: This refers to the process of identifying and understanding the characteristics of a target audience, such as age, gender, income, education, etc.

Analysis

The statement posits that a Likert Scale is utilized specifically when conducting demographic audience analysis. While the Likert Scale is a valuable tool for gauging opinions, preferences, and attitudes, it does not directly measure demographic variables themselves. Demographic analysis typically involves collecting categorical data such as age, gender, and income, which is usually done through multiple-choice questions or open-ended responses rather than a Likert Scale.

Conclusion

In essence, a Likert Scale is not primarily used for demographic audience analysis but rather for measuring attitudes towards specific statements or issues. Therefore, the statement is:

Final Answer: False.