A Company can expand its product line in which way?Select one:a.product mixb.line mixingc.internal marketingd.line filling

To determine how a company can expand its product line, let's analyze each option:

1. Product Mix: This refers to the total range of products offered by a company. Expanding a product mix can occur by adding new products or categories without focusing solely on what is currently offered.

2. Line Mixing: This term is less common in marketing literature. It could suggest the blending of lines, which isn’t a widely recognized method for product line expansion.

3. Internal Marketing: This primarily focuses on promoting the company's objectives and offerings to its employees, enhancing their engagement and satisfaction rather than expanding the product line itself.

4. Line Filling: This involves adding more items within the existing range of products, filling in gaps in the product line to cover all price points, product features, or market segments.

Conclusions

Considering these definitions, the most relevant option for expanding a product line among the given choices is a. product mix.

This signifies that a company can grow its product offerings in various categories (product mix) or by adding different variations within a specific category (line filling). However, the most direct answer to the query regarding expanding the product line would be:

Final Answer

a. product mix