Which of the following is NOT a component of the marketing mix?Select one:a.Profitb.Productc.Priced.Promotion
Question
Which of the following is NOT a component of the marketing mix?
Select one:
- a. Profit
- b. Product
- c. Price
- d. Promotion
Solution
To answer the question, we need to identify which of the given options is NOT a component of the marketing mix. The marketing mix consists of four elements: product, price, promotion, and place.
Option a: Profit - Profit is not a component of the marketing mix. While profit is an important goal of marketing activities, it is not considered one of the specific components of the marketing mix.
Option b: Product - Product is indeed a component of the marketing mix. It refers to the goods or services that a company offers to its customers.
Option c: Price - Price is also a component of the marketing mix. It refers to the amount of money that customers are willing to pay for a product or service.
Option d: Promotion - Promotion is a component of the marketing mix. It includes activities such as advertising, sales promotions, public relations, and personal selling.
Therefore, the correct answer is option a: Profit.
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