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Which of the following is NOT a component of the marketing mix?Select one:a.Profitb.Productc.Priced.Promotion

Question

Which of the following is NOT a component of the marketing mix?

Select one:

  • a. Profit
  • b. Product
  • c. Price
  • d. Promotion
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Solution

To answer the question, we need to identify which of the given options is NOT a component of the marketing mix. The marketing mix consists of four elements: product, price, promotion, and place.

Option a: Profit - Profit is not a component of the marketing mix. While profit is an important goal of marketing activities, it is not considered one of the specific components of the marketing mix.

Option b: Product - Product is indeed a component of the marketing mix. It refers to the goods or services that a company offers to its customers.

Option c: Price - Price is also a component of the marketing mix. It refers to the amount of money that customers are willing to pay for a product or service.

Option d: Promotion - Promotion is a component of the marketing mix. It includes activities such as advertising, sales promotions, public relations, and personal selling.

Therefore, the correct answer is option a: Profit.

This problem has been solved

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