Collecting sales data reports would be an example of what role of marketing research?

Collecting sales data reports would be an example of the role of marketing research known as "Data Collection".

Here are the steps to explain this role:

1. Identification of Data Sources: The first step in data collection is identifying where the data will come from. In this case, the data is sales reports, which could be internal (from the company's own sales records) or external (from market research firms or public data).

2. Data Gathering: This is the actual collection of the data. It could involve gathering existing sales reports, or setting up systems to collect this data if it isn't already being gathered.

3. Data Analysis: Once the data is collected, it needs to be analyzed. This could involve looking at sales trends, comparing sales data to other metrics, or using statistical analysis to make predictions about future sales.

4. Reporting: The final step is to report the findings. This could involve creating a written report, presenting the data in a meeting, or even creating a dashboard that allows others in the company to interact with the data.

So, in summary, collecting sales data reports is part of the "Data Collection" role of marketing research, which involves identifying data sources, gathering data, analyzing it, and reporting the findings.