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When people scan web pages, their eyes tend to follow a specific pattern on the page. What shape is that pattern, generally?L-shapedT-shapedS-shapedF-shaped

Question

When people scan web pages, their eyes tend to follow a specific pattern on the page. What shape is that pattern, generally?

  • L-shaped
  • T-shaped
  • S-shaped
  • F-shaped
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Solution

The pattern that people generally follow when scanning web pages is often referred to as the F-shaped pattern.

Explanation:

  1. F-Shape Pattern: Studies have shown that users tend to read web pages in an F-shaped manner. They start by reading horizontally at the top, then move down the left side of the page, and finally read horizontally again, but not as widely. This creates a pattern resembling the letter "F."

  2. Implications for Design: Understanding this scanning behavior is crucial for web designers and content creators. It suggests that important information or calls to action should be positioned within this "F" area for maximum visibility.

  3. Research Support: Eye-tracking studies confirm that users’ gaze tends to be concentrated more on the top and left portions of the page, which aligns with the F-shaped reading pattern.

In conclusion, when creating content for the web, it is advantageous to place key information along this F-shaped path to capture users' attention effectively.

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