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Often the best known and the best remembered of all advertising messages are the ones that use the ______ appealMultiple choice question.humournewsfearrational

Question

Often the best known and the best remembered of all advertising messages are the ones that use the ______ appeal

Multiple choice question.

  • humour
  • news
  • fear
  • rational
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Solution

The correct answer to the question is humour.

Explanation

Humour appeals in advertising often capture the audience's attention effectively because they create a positive emotional response. When consumers find an advertisement funny, they are more likely to remember the message associated with it, which can enhance brand recall. This type of appeal not only entertains but also makes the brand or product more relatable and likable. Humorous ads can lead to increased engagement, as viewers might share them with friends or family, further amplifying the message's reach. In contrast, while fear and rational appeals can be impactful in certain contexts, they do not generally foster the same level of positive engagement and memorability as humour does. Consequently, humour often serves as a powerful tool in advertising strategy.

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