What type of advertising appeal calls on the feeling and sympathies of the audience?Group of answer choicesCelebrityHumorEmotionalLogicalScarcity
Question
What type of advertising appeal calls on the feeling and sympathies of the audience?
- Group of answer choices
- Celebrity
- Humor
- Emotional
- Logical
- Scarcity
Solution
The type of advertising appeal that calls on the feelings and sympathies of the audience is Emotional. Emotional appeals in advertising aim to evoke strong feelings, such as happiness, sadness, fear, or nostalgia, to connect with the audience on a personal level. This strategy often leads to a more memorable and impactful advertisement, as it fosters an emotional bond between the audience and the brand or product. In contrast, the other options like Celebrity appeal focus on the influence of famous personalities, Humor uses wit to engage the audience, Logical appeals rely on rational arguments, and Scarcity creates urgency based on limited availability.
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