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The advertising medium that can best reach a targeted customer with a specific message is*2 pointsA. TV.B. email. .C. magazines.D. billboard ads

Question

The advertising medium that can best reach a targeted customer with a specific message is

2 points
A. TV.
B. email.
C. magazines.
D. billboard ads

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Solution

The best advertising medium that can reach a targeted customer with a specific message is generally considered to be B. email.

Explanation:

  1. Targeting: Email allows advertisers to segment their audience based on various criteria such as demographics, behavior, interests, and past interactions. This enables a more tailored and personalized approach to messaging.

  2. Direct Communication: Email provides a direct line of communication to the customer, allowing for specific messaging that can be unique to each recipient rather than a one-size-fits-all approach.

  3. Cost-effectiveness: Compared to other mediums like TV or magazine ads, email marketing is often more budget-friendly, allowing for more frequent communication with a targeted audience.

  4. Measurability: Email campaigns are easily trackable with metrics such as open rates, click-through rates, and conversion rates, providing insights into the effectiveness of the message.

In comparison, while TV, magazines, and billboards can reach large audiences, they may not provide the specific targeting and direct engagement that email marketing offers.

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