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What is the second stage in a marketer’s journey of working with an MRP?workshoppingdiscussing tabulationsapproving research designsecuring the budget

Question

What is the second stage in a marketer’s journey of working with an MRP?

  • workshopping
  • discussing tabulations
  • approving research design
  • securing the budget
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Solution

The second stage in a marketer’s journey of working with a Marketing Research Process (MRP) is "discussing tabulations". Here are the steps:

  1. Workshopping: This is the initial stage where the marketer and the MRP team come together to discuss the marketing problem and the objectives of the research. They brainstorm and workshop ideas to come up with the best approach to tackle the problem.

  2. Discussing Tabulations: After the initial workshop, the marketer and the MRP team discuss the tabulations or the data that will be needed for the research. This includes deciding on what kind of data to collect, how to collect it, and how it will be analyzed.

  3. Approving Research Designs: Once the data requirements are clear, the marketer and the MRP team move on to approving the research design. This includes deciding on the research methods, the sample size, the sampling technique, etc.

  4. Securing the Budget: The final stage is securing the budget for the research. This includes estimating the cost of the research and getting approval for the budget from the necessary stakeholders.

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