What prompt you to choose this topic? ans to this ques for my project on Tata Comapny Marketing Segmentation

There are several reasons why I chose to focus on Tata Company's Marketing Segmentation for my project:

1. Relevance: Tata Company is a globally recognized brand with a diverse product portfolio. Studying their marketing segmentation strategies can provide valuable insights into how large corporations manage and market their various products to different consumer segments.

2. Interest: I have always been interested in marketing strategies of successful companies. Tata Company, with its successful and diverse product portfolio, provides a great case study.

3. Learning Opportunity: By studying Tata Company's marketing segmentation, I can learn about different marketing strategies and how they are applied in real-world scenarios. This can enhance my understanding and knowledge in marketing, which is beneficial for my studies and future career.

4. Contribution to Existing Research: There is a significant amount of research on marketing segmentation, but there is always room for more. By focusing on Tata Company, I can contribute to the existing body of knowledge with fresh insights and perspectives.

5. Practicality: The information and data on Tata Company's marketing strategies are readily available, making it a practical choice for a research project.