This is defined as the use of a name, symbol, or design to identify a product.*1 pointMarket researchProduct marketingBrandingAdvertising

The correct answer to the question is Branding.

Explanation:

Branding is the process that involves creating a unique name, symbol, or design that identifies and distinguishes a product from other products in the marketplace. This process is crucial, as it helps consumers recognize the product and can contribute to a business's reputation and overall image. By using branding effectively, companies can communicate their values and promise to customers, which can lead to increased loyalty and sales.

In contrast, market research involves gathering information about consumers' needs, product marketing refers to specific actions taken to market a product, and advertising involves paying for promotion in various media channels. While all these terms are related to marketing, branding specifically refers to the identification aspect based on names, symbols, or designs.