The correct answer is **C. Product image**.

### Explanation
Product image refers to the way consumers perceive a product, including the attributes, associations, and values that they attach to it. It encompasses the consumer's overall impression and feelings about a product, influenced by marketing communications, previous experiences, and brand reputation.

1. **Product Idea**: This is merely the initial thought or concept about a potential product.
2. **Product Concept**: This takes the product idea and develops it into a more detailed model, including features and benefits.
3. **Product Image**: This represents how consumers view the product, encompassing the feelings, perceptions, and associations attached to it.
4. **Test Market**: This refers to the process of introducing a product to a limited audience to gauge market response before a full launch.

In summary, the correct choice is **Product image (C)**, as it encapsulates consumer perception of the product itself.

Question

The correct answer is **C. Product image**.

### Explanation
Product image refers to the way consumers perceive a product, including the attributes, associations, and values that they attach to it. It encompasses the consumer's overall impression and feelings about a product, influenced by marketing communications, previous experiences, and brand reputation.

1. **Product Idea**: This is merely the initial thought or concept about a potential product.
2. **Product Concept**: This takes the product idea and develops it into a more detailed model, including features and benefits.
3. **Product Image**: This represents how consumers view the product, encompassing the feelings, perceptions, and associations attached to it.
4. **Test Market**: This refers to the process of introducing a product to a limited audience to gauge market response before a full launch.

In summary, the correct choice is **Product image (C)**, as it encapsulates consumer perception of the product itself.

Knowee AI · Accepted Answer

The correct answer is **C. Product image**.

### Explanation
Product image refers to the way consumers perceive a product, including the attributes, associations, and values that they attach to it. It encompasses the consumer's overall impression and feelings about a product, influenced by marketing communications, previous experiences, and brand reputation.

1. **Product Idea**: This is merely the initial thought or concept about a potential product.
2. **Product Concept**: This takes the product idea and develops it into a more detailed model, including features and benefits.
3. **Product Image**: This represents how consumers view the product, encompassing the feelings, perceptions, and associations attached to it.
4. **Test Market**: This refers to the process of introducing a product to a limited audience to gauge market response before a full launch.

In summary, the correct choice is **Product image (C)**, as it encapsulates consumer perception of the product itself.

The way consumers perceive an actual or potential product. A. Product idea B. Product concept C. Product image D. Test market

Question

The way consumers perceive an actual or potential product.

Solution

Explanation

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