Which promotional tool is known for building immediate sales rather than relationships? Direct marketing Sales promotion Personal selling Public relations

The promotional tool known for building immediate sales rather than relationships is Sales promotion.

Sales promotions are short-term incentives aimed at encouraging the purchase of a product or service. They typically include discounts, coupons, free samples, contests, and limited-time offers. Unlike personal selling, which focuses on developing relationships with customers over time, sales promotions are geared towards prompting quick purchases and boosting short-term transactions.

Direct marketing involves a more targeted approach, reaching out to individual consumers through emails, catalogs, or telemarketing, but it also places emphasis on ongoing relationships. Public relations, on the other hand, is about managing the brand's image and fostering a good rapport with the public over a long term, rather than immediate sales.

Therefore, in the context of immediate sales, sales promotion stands out as the most effective tool.