Choose the major factors in the marketing environment.Multiple select question.Technological factorsCompetitive factorsProfit marginsGlobal factors

The major factors in the marketing environment include:

1. Technological Factors: These involve advancements in technology that can affect how businesses operate and market their products, including changes in production processes, communication, and distribution methods.

2. Competitive Factors: This relates to the analysis of competitors in the market, including their strengths, weaknesses, strategies, and behaviors, which directly impact a company’s market approach.

3. Global Factors: These encompass the effects of globalization, international trade policies, cultural differences, and global market trends that can influence marketing strategies across different regions.

4. Profit Margins: While it can be a relevant factor in evaluating the financial health of a business, it is not typically classified as a major factor in the marketing environment itself. Instead, it is a metric used to assess the effectiveness of marketing strategies.

Final Answer

The major factors in the marketing environment are:

• Technological factors
• Competitive factors
• Global factors