Pick out the influences in the marketing environment.Multiple select question.AccountingGlobalCompetitiveEconomic

1. Break Down the Problem

To identify the influences in the marketing environment, we need to distinguish between the various factors listed in the question: Accounting, Global, Competitive, and Economic.

2. Relevant Concepts

The marketing environment can be divided into internal and external factors. Among the external factors, we find influences such as:

• Global: Globalization impacts competition, supply chains, and customer perceptions.
• Competitive: The competitive landscape determines pricing, product offerings, and marketing strategies.
• Economic: Economic conditions affect consumer purchasing power and business operations.

3. Analysis and Detail

1. Global: In today's interconnected world, businesses must consider international trends, cultural differences, and global markets when creating marketing strategies.
2. Competitive: Understanding competitors' strengths and weaknesses is crucial since it shapes how a business positions itself in the market.
3. Economic: Factors such as inflation, unemployment rates, and economic growth influence consumer behavior and spending patterns.

4. Verify and Summarize

The accounting aspect is less of an influence on the marketing environment itself and more related to internal financial management. The essential influences identified are Global, Competitive, and Economic factors.

Final Answer

The influences in the marketing environment include Global, Competitive, and Economic factors.