The process of identifying the factors in the environment that affect marketing success is called Environmental Scanning.

Here are the steps involved in this process:

1. Collection of Information: The first step in environmental scanning is gathering information about the marketing environment. This can be done through various sources like newspapers, trade journals, government reports, etc.

2. Analysis of Information: The collected information is then analyzed to identify the trends, opportunities, and threats in the market. This involves interpreting the data to understand its impact on the business.

3. Forecasting and Assessment: Based on the analysis, forecasts are made about the future market conditions. This helps in assessing the impact of these conditions on the business.

Question

The process of identifying the factors in the environment that affect marketing success is called Environmental Scanning.

Here are the steps involved in this process:

1. Collection of Information: The first step in environmental scanning is gathering information about the marketing environment. This can be done through various sources like newspapers, trade journals, government reports, etc.

2. Analysis of Information: The collected information is then analyzed to identify the trends, opportunities, and threats in the market. This involves interpreting the data to understand its impact on the business.

3. Forecasting and Assessment: Based on the analysis, forecasts are made about the future market conditions. This helps in assessing the impact of these conditions on the business.

Knowee AI · Accepted Answer

The process of identifying the factors in the environment that affect marketing success is called Environmental Scanning.

Here are the steps involved in this process:

1. Collection of Information: The first step in environmental scanning is gathering information about the marketing environment. This can be done through various sources like newspapers, trade journals, government reports, etc.

2. Analysis of Information: The collected information is then analyzed to identify the trends, opportunities, and threats in the market. This involves interpreting the data to understand its impact on the business.

3. Forecasting and Assessment: Based on the analysis, forecasts are made about the future market conditions. This helps in assessing the impact of these conditions on the business.

dentifying the factors in the environment that affect marketing success is the process called .

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Identifying the factors in the environment that affect marketing success is the process called .

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