Who was the first psychologist to use psychology in advertising?Select one:a. Hugo Münsterbergb. Elton Mayoc. Walter Dill Scottd. Walter Bingham

1. Break Down the Problem

We need to identify the psychologist who was the pioneer in applying psychological principles to advertising. This involves looking at the contributions of the listed psychologists.

2. Relevant Concepts

The candidates are:

• Hugo Münstertberg: Known for his work in applied psychology, including industrial and organizational psychology.
• Elton Mayo: Famous for the Hawthorne Studies, which focused on human relations and motivation in the workplace.
• Walter Dill Scott: Considered one of the first to use psychology in advertising strategies.
• Walter Bingham: Known for his work in psychology but not specifically in advertising.

3. Analysis and Detail

• Hugo Münstertberg applied psychological ideas to various fields, including advertising, but he is not primarily associated with it.
• Elton Mayo focused more on workplace productivity and interpersonal relations rather than advertising.
• Walter Dill Scott was explicitly involved in applying psychology to advertising and consumer behavior, making significant contributions to the field.
• Walter Bingham was more focused on testing and measurement rather than direct application in advertising.

4. Verify and Summarize

After reviewing the contributions and contexts, it is clear that Walter Dill Scott is the correct choice as he is noted for being the first psychologist to apply psychology directly in advertising practices.

Final Answer

c. Walter Dill Scott