What is NOT a dimension considered under the Societal Marketing ConceptQuestion 20Answera.Companyb.Consumerc.Societyd.Competitor
Question
What is NOT a dimension considered under the Societal Marketing Concept
Question 20
Answer
a. Company
b. Consumer
c. Society
d. Competitor
Solution
Understanding the Societal Marketing Concept
The Societal Marketing Concept integrates three key dimensions that organizations should consider: the company's interests, consumer needs, and the societal welfare.
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Company: This dimension focuses on the company's goals and objectives, ensuring that its marketing strategies align with its business model and profitability.
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Consumer: This aspect emphasizes understanding and fulfilling consumer needs and desires, establishing a relationship with customers.
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Society: This dimension relates to the broader impact of marketing decisions on societal welfare, including ethical considerations and the environment.
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Competitor: While understanding competitors is crucial to business strategy, it is NOT a dimension considered under the Societal Marketing Concept.
Final Answer
The answer is d. Competitor.
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