What is the primary concern in the 'selling concept' of marketing?Customer relationshipsSocial responsibilityProduct qualityOvercoming consumer resistance

Understanding the Selling Concept

1. Overview of Selling Concept: The selling concept in marketing primarily focuses on the idea that consumers will not buy enough of a company's products unless it undertakes a large-scale selling and promotion effort.

2. Primary Concern: The main concern is to convince customers to purchase products through aggressive selling techniques. This often prioritizes sales volume over building long-term customer relationships.

3. Evaluation of Options:

   • Customer Relationships: While important, the selling concept doesn’t prioritize this; it leans towards immediate sales.
   • Social Responsibility: This is not a central focus of the selling concept, which can sometimes overlook ethical concerns in favor of profit.
   • Product Quality: Although product quality is essential for satisfaction, the selling concept is more about driving sales rather than ensuring quality.
   • Overcoming Consumer Resistance: This directly aligns with the selling concept as it involves tactics aimed at persuading consumers to buy despite their reluctance.

Conclusion

Among the given options, the primary concern in the 'selling concept' of marketing is overcoming consumer resistance. This highlights the emphasis on aggressive selling techniques to persuade consumers to make purchases.