Recommend the segmentation variable(s) that are the most appropriate forSchweppes to use to segment the water enhancer market

1. Geographic Segmentation: Schweppes can segment the market based on the geographic location of the consumers. This could be countries, regions, cities, or even neighborhoods. The preferences for water enhancers may vary based on the location due to factors like climate, local cuisine, etc.

2. Demographic Segmentation: This involves segmenting the market based on variables such as age, gender, income, occupation, education, etc. For instance, Schweppes could target health-conscious consumers who are willing to spend a bit more on water enhancers.

3. Psychographic Segmentation: Schweppes can also segment the market based on lifestyle, personality traits, attitudes, and interests of the consumers. For example, they could target consumers who lead an active lifestyle and are looking for a quick and easy way to stay hydrated.

4. Behavioral Segmentation: This involves segmenting the market based on the consumers' knowledge of, attitude towards, use of, or response to a product. Schweppes could target consumers who are looking for a healthier alternative to sugary drinks.

5. Benefit Segmentation: This involves segmenting the market based on the benefits that consumers seek from the product. For instance, Schweppes could target consumers who are looking for water enhancers that offer added vitamins and minerals.

In conclusion, the most appropriate segmentation variables for Schweppes to use to segment the water enhancer market would depend on their overall marketing strategy and the specific objectives they are trying to achieve.