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Segmentation is done _____ To target customersTo please customersTo approach customers To maintain customers

Question

Segmentation is done _____

  • To target customers
  • To please customers
  • To approach customers
  • To maintain customers
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Solution

Segmentation is done to target customers.

Here's a step-by-step explanation:

  1. Segmentation is the process of dividing a large market into smaller, more manageable groups of customers who share similar characteristics or needs.

  2. The main purpose of segmentation is to allow a business to better target its products or services to the right customers.

  3. By understanding the different segments, a business can tailor its marketing efforts to appeal to each segment's specific needs and preferences. This increases the chances of the product or service being purchased, hence the phrase "to target customers".

  4. While pleasing, approaching, and maintaining customers can be outcomes of effective segmentation, the primary purpose is to target customers with appropriate marketing strategies.

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