'Bait and switch' is a technique associated with which principle of persuasion? Scarcity Consistency Authority Liking

The 'bait and switch' technique is primarily associated with the principle of Scarcity. This persuasive tactic involves advertising a product at a low price (the "bait") to attract customers, but when they show interest, the product is suddenly unavailable or altered, and consumers are then presented with a different, often more expensive or less desirable product (the "switch").

The principle of scarcity plays a crucial role here, as the perception of limited availability can trigger a sense of urgency or fear of missing out (FOMO). This emotional response can motivate customers to make a purchase they might not have considered otherwise. Although other principles such as consistency and authority can play a role in broader marketing strategies, the bait and switch specifically leverages the scarcity principle most effectively to influence consumer behavior.