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Establishing a unique selling point (USP) can help to prolong the life cycle of a product.*5 pointsTrueFalse

Question

Establishing a unique selling point (USP) can help to prolong the life cycle of a product.

5 points
True
False

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Solution

Establishing a unique selling point (USP) is crucial for any product's market success. A USP differentiates a product from its competitors by highlighting its unique features, benefits, or values that appeal to a specific target audience. By doing so, it can create a strong brand identity and foster customer loyalty. This differentiation can lead to prolonged demand, as consumers are more likely to choose a product that stands out, thus extending its life cycle.

When a product has a well-defined USP, it can effectively attract a specific customer base even in a crowded marketplace. This can lead to sustained sales and profitability over time, as consumers are willing to pay a premium for products that meet their unique needs or preferences.

Additionally, a strong USP can facilitate effective marketing strategies, helping to maintain relevance and adapt to changing customer expectations, which are vital for prolonging a product's life cycle.

Answer

True: Establishing a unique selling point (USP) can indeed help to prolong the life cycle of a product.

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