Explaining the benefits of a product feature happens in which part of the selling process?Multiple choice question.approachclosingqualifyingpresentation

Analyzing the Multiple-Choice Question

1. Understanding the Options: The options presented are:

   • approach
   • closing
   • qualifying
   • presentation

2. Defining Each Stage:

   • Approach: This is the initial contact with the potential customer, where you establish rapport and build interest.
   • Closing: This stage involves finalizing the sale, dealing with objections, and securing an agreement.
   • Qualifying: This is the process of determining if a potential customer is a viable lead based on their needs and budget.
   • Presentation: This stage entails demonstrating the product, explaining its features, and outlining the benefits to persuade the customer.

3. Identifying the Correct Stage:

   • The act of explaining the benefits of a product feature typically occurs during the presentation stage. This is when the salesperson highlights how the product can meet the customer's needs and solve their problems.

Final Answer

The correct answer is presentation.