What is the main goal of personal selling? Increasing company profits Building long-term customer relationships Clearing out inventory Reducing marketing costs

The main goal of personal selling is Building long-term customer relationships.

Personal selling involves direct interaction between a salesperson and a potential customer, with the aim of engaging the customer, understanding their needs, and addressing those needs through tailored solutions. Unlike other marketing strategies that may focus primarily on a single transaction, personal selling emphasizes the importance of fostering trust and rapport with customers, which can lead to repeat business and customer loyalty.

Building long-term relationships allows a company to not only secure sales but also gain valuable insights into customer preferences and behaviors. This knowledge can improve product offerings and overall customer experience, paving the way for referrals and enhanced brand reputation. Therefore, while increasing company profits, clearing out inventory, and reducing marketing costs may be associated outcomes, they are typically secondary to the primary aim of cultivating lasting customer relationships.