What is brand? Why do brands play a particularly important role in high-involvement purchase decisions? (5 marks)
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Solution 1
- A brand is a distinguishing symbol, mark, logo, name, word, sentence, or a combination of these items that companies use to distinguish their product from others in the market. It is a unique design or image that represents a company, product or service, and it helps to create a recognizable iden Knowee AI is a powerful AI-powered study tool designed to help you to solve study problem.
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