Explain political communication. Shed light on the model of communication put forth by Karl Deutsch. in 1500 words and in brief

Political communication is a subfield of communication and political science that encompasses the role and interaction of media, politics, and citizens in a political context. It is the dissemination of information, the persuasion or manipulation of the public's opinion, and the use of communication tools to negotiate political power.

Political communication involves the use of media to relay political information, the use of political language and symbols, the effects of this information on citizens, and the interaction between political actors and the media. It is a complex process that includes various elements such as the sender, the message, the medium, and the receiver.

Karl Deutsch, a prominent political scientist and sociologist, proposed a model of communication that is particularly relevant to political communication. Deutsch's model is based on the concept of feedback, which is the return of a portion of the output of a system, especially when used to maintain the output within a predetermined range.

In Deutsch's model, communication is seen as a dynamic process that involves a continuous exchange of messages between the sender and the receiver. The sender encodes a message and sends it through a channel to the receiver, who decodes the message and provides feedback. This feedback is then used by the sender to adjust and refine the message, creating a cycle of communication.

Deutsch's model emphasizes the importance of feedback in communication. In the context of political communication, this means that politicians and political institutions must listen to the public's response to their messages and adjust their communication strategies accordingly. This can involve changing the content of the message, the way it is delivered, or the medium through which it is communicated.

Deutsch's model also highlights the role of noise in communication. Noise refers to anything that interferes with the transmission and reception of a message. In political communication, noise can come from many sources, including biased media coverage, misinformation, and the personal beliefs and attitudes of the receiver.

In conclusion, political communication is a complex process that involves the exchange of political information and the manipulation of public opinion. Karl Deutsch's model of communication provides a useful framework for understanding this process, emphasizing the importance of feedback and the role of noise in communication. By understanding this model, we can gain a deeper understanding of the dynamics of political communication and the factors that influence its effectiveness.