Which predictive analytics technique predicts the level of advertising expenditures based on a variety of factors?
Question
Which predictive analytics technique predicts the level of advertising expenditures based on a variety of factors?
Solution
The predictive analytics technique that predicts the level of advertising expenditures based on a variety of factors is called Multiple Linear Regression.
Here are the steps to use this technique:
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Identify the dependent variable: In this case, the dependent variable is the level of advertising expenditures.
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Identify the independent variables: These are the variety of factors that you believe have an impact on your dependent variable. For example, these could be the size of the target audience, the type of product, the time of year, etc.
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Collect data: You need historical data on your dependent and independent variables. The more data you have, the more reliable your model will
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