With reference to Predictive analytics, it allows organizations to predict customer behavior.TRUEFALSE

TRUE

Predictive analytics is a branch of advanced analytics that uses various techniques such as statistical algorithms, machine learning, and data mining to analyze historical data and make predictions about future outcomes. When applied to customer behavior, predictive analytics enables organizations to anticipate how customers might act based on their past behaviors, preferences, and interactions.

Using data from previous purchases, demographic information, online browsing habits, and other relevant factors, organizations can identify trends and build models that predict how likely customers are to make future purchases, switch brands, or engage with marketing efforts. This capability allows businesses to tailor their strategies for marketing, customer service, and product development, ultimately leading to improved customer satisfaction and increased sales.

In summary, predictive analytics indeed empowers organizations to make informed decisions by forecasting customer behavior, making the statement true.