What is marketing? Explain in your own words.What is marketing communication? Explain in your own words.

Marketing is a business process that involves identifying, anticipating, and satisfying customer needs and wants. It's about understanding the target audience and creating strategies to reach and engage them. This can be done through various methods such as advertising, sales, distribution, and even after-sales service. The ultimate goal of marketing is to drive customer behavior towards choosing a particular product or service over others in the market.

Marketing communication, on the other hand, is a subset of marketing. It focuses on the messaging and media used to communicate with the market. This includes advertising, public relations, direct marketing, social media, sales promotions, and more. The goal of marketing communication is to convey the right message to the right audience at the right time. It's about ensuring that the target audience understands the value proposition of the product or service being offered, and is persuaded to take the desired action, such as making a purchase, signing up for a newsletter, or visiting a store.