Segments are groups of products directed at targeted customersGroup of answer choicesTrueFalse

The statement "Segments are groups of products directed at targeted customers" is True.

Explanation:

Market segmentation refers to the process of dividing a broadly defined market into subsets of consumers who have common needs or characteristics. This strategic approach allows businesses to tailor their products, marketing efforts, and sales strategies to meet the specific needs of different consumer groups. Each segment represents a unique group of products that align with the preferences, behaviors, or needs of targeted customers. For example, a company may create distinct product lines aimed at different age groups, income levels, or lifestyle choices. By doing so, they can effectively reach each segment with tailored messaging and offerings, enhancing customer satisfaction and increasing market share. Therefore, segments are indeed groups of products aimed at specific consumer groups.